At this time of year, most people are
starting to think about summer holidays – in truth, most people have been
thinking about summer holidays since the Christmas holidays…
A couple of years ago I took my family
to DisneyLand in Florida – to be fair, it was not my first choice of holiday destination,
but the kids wanted to go, and I am a sucker for an easy life…
However, I changed my mind, and now I
would absolutely say that If you’ve never been to Disneyland, you should go!
And…..if you can, you should leave the
kids at home!
Sure it’s marketed at kids in the main.
But you’ll have more fun going without
them - trust me!
You’d be mistaken if you thought
Disneyland was JUST another theme park - far from it.
You can actually learn a lot from the
way Disney operate as a business.
There are not many places in the world
that can boast a bigger average spend per person than Vegas – but Disneyland
can!
And that’s including the Legal and
Illegal activities both in and outside
the City!
(I refer to the activities of Vagas
rather than Disneyland, of course)
There are many reasons they’re able to
do this....
Firstly, they NEVER fall into the trap
of thinking that their clients are ‘above’ or 'too sophisticated' for
marketing.
Some of the businesses we work with believe
that their clients are too sophisticated for their marketing and that their
clients are too important to ‘fall for’ the marketing techniques that work on
the rest of the world!
Disney don’t make this mistake - they
know that as long as you’re selling to human beings, regardless of whether you
are a child or an adult, whether your are old or young at heart, whether you
are male or female, fat or thin, a stay at home mom or a busy executive - they
have the same core factors of influence and the same emotional pulls
If you don’t believe me, then go to
Disneyland and you will see that big important CEO of that blue chip corporate
firm, that’s “too sophisticated” for marketing walking around in a pair of
Giant Goofy shoes and Mickey Mouse ears, queuing to have their picture taken
with Donald Duck (or rather, queuing to have their picture taken with some guy
in a Donald Duck costume)
Don’t seem quite so sophisticated now
do they?
One of my clients was recently
surprised that he was able to connect with big important CEO’s' so easily on
LinkedIn
Why?
He, like a lot of other business people
thought that CEO’s would somehow be ‘above’ that sort of thing.
They’re not – we are all humans
We all have red blood
We all breathe
And we all use the toilet.
I repeat - as long as you’re selling to
human beings, regardless of children or adults; males or females; fat or thin;
a stay at home parent; or a busy C level executive… They have the same core
factors of influence and the same emotional pulls
So, if you want to kickstart your
marketing effort and connect with the people you really want to do business
with then call us today
You can contact us in all of the usual
ways – by phone on 08456 894 894 for Executive Recruitment or 084 3289 3288 for
Management Consultancy – by email at hello@blueboxrecruitment.com or enquiries@blueboxconsultancy.com
Or if you just want to check us out and
find our what we do and who we do it with, then go to our websites at www.blueboxrecruitment.com or www.blueboxconsultancy.com
Until the next time, take care, be bold,
and do good business
PS Ask us about our £800 Business Rebate
which is being launched at the end of April*
*terms and conditions apply
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